You might be wondering where all this comes from, what does it mean, why are we doing it and who is ‘we’ anyway?
SUSO is a drink. A healthier soft drink that isn’t stuffed full of things that no-one really wants to drink given the choice. We think choice is a good thing, so we’ve worked hard to bring it to you.
However, more than just a healthier drink, SUSO is also an idea. A simple idea born of a belief that that if we harness our inner imagination, creativity and determination there is nothing we can’t do. Through the application of these resources we believe every one of us has the potential to genuinely stand out in a positive way in the world today. But first we have to be prepared to take the risk - first we have to declare what it is that is important to us and what it is we want to do - first 'you' have to stand up. Our brand and our website are dedicated to this idea as we look to inspire, support and enable all of us, but particularly young people, around this positive message of STAND UP. STAND OUT.
In our magazine SUSOlogy and on The SUSO Blog we look to shine a light on examples of STAND UP. STAND OUT. attitude as we have come across it in music, sport, art, film and design. We tell stories of incredible people, organisations and places with the aim of inspiring us all to want to do more in our lives and fulfil our own true potential.
The SUSOlogists are an embodiment of the SUSO idea. These young, talented and driven souls are our daily inspiration to us here at SUSO and we are proud to be able to support them in pursuit of their life goals.
Back to the SUSO Drink; a product created by like-minded individuals with an ambition to bring you a better choice of fruit drink - fizzy or still. We hope you like the drink, and we hope you find something in our idea and website that was enlightening, if slightly unexpected.