SUSO

SUSO – The Fizzy Drink Fights Back

Fizzy drinks have bad reputation and represent a bad choice for us all – light on fruit goodness and loaded with added sugar, sweeteners, preservatives, colourings and the rest.

NOT ANY MORE!

Offering a new kind of healthier fizzy drink, we at SUSO are on a mission to make fizzy drinks loved again. Faced with today's negative public opinion around the word ‘fizzy’ and a market place dominated by large corporate competition (many of whom are economical with the truth around what is actually in their products), we’re committed to doing what many say can’t be done. In SUSO we are fighting the good fight to bring a better choice of fizzy drink to you all. That’s not easy, but for SUSO, there is no can’t do.

In our first ever TV advert we are looking to tell the story of this fight-back and in doing so asking you to choose. “David or goliath? underdog or giant? natural or additives? bright new thinking or same old robotic approach?”

So what do the black and white characters in the advert represent?

In one corner you have our protagonist; an imaginative, creative, determined soul. this playful spirit is a living, breathing (well almost) symbol of our company and the drink we make. A drink that is fizzy and refreshing but without any negatives. SUSO is 100% fruit juice. carbonated. 1 of your 5 a day. No sneaky additives. No exaggerated claims. Just the pure and honest truth of what’s in our product. This is the fizzy drink that is simply that little bit better for you, made by our small new uk company that we like to think is big on attitude, honesty and positive thinking.

In the other corner, you have a very different character. This individual represents less of a who and more of a what. ‘Black’ is a counterpoint to SUSO’s positivity. He represents the widespread negative public sentiment that today surrounds the word fizzy.

The advert is a modern retelling of the david and goliath story. Intended to be entertaining to watch, but we also hope it gets across the SUSO vision; to encourage us all, but especially the next generation, to drink more healthily and harness our imagination, creativity and determination to achieve our goals. to us all, faced with a huge sea of choice and increasingly misleading soft drinks advertising (how can it be ‘made’ with real fruit if only 5% of it truly is?), SUSO would ask you to have a look at the little guy genuinely leading the fightback in an effort to make fizzy drinks loved again by us all.