SUSO

Trade Update - Suso & Sodexo

"New national tie up with Sodexo for SUSO at the start of the new academic year!"

SUSO is one of the best selling soft drinks in secondary schools nationwide and is seeing 600% growth year-on-year, which is heavily supported with a range of brand marketing activities that are inspiring teens and resonating with their teachers and parents alike.

Sodexo provides food services tailored to the education sector with a focus on encouraging children and students to eat a nutritionally balanced meal. Charlotte Parriss, Marketing Offer Manager at Sodexo says of the relationship: “Sodexo has always put quality and excellence at the heart of our catering offer. SUSO is a brand that not only delivers teens with one of their ‘five-a-day’, but also meets all Government nutritional standards for drinks in schools and has a brand story that naturally compliments what Sodexo is trying to achieve. It’s going to be a very exciting partnership!”

Ed Hauck, Sales Director at SOSO explains: “The new relationship with Sodexo means that from the beginning of September, SUSO will be stocked in an additional 90 secondary schools throughout the country, which will generate increased sales momentum across the education sector as we kick-start the autumn term and new academic year.

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Categories Update Tags Sodexo SUSO

By Sammy on 8/9/10