SUSO

NEW INITIATIVE 2010 - SUSO OPEN WATER TRIATHLON

“The SUSO Open Water Triathlon set to inspire young people to take on the swim-bike-run challenge on the 10th July 2010”

On top of an already extensive list of activity aimed at inspiring and supporting young people in 2010, fast-rising soft drinks brand SUSO is proud to announce its title sponsorship of the SUSO Open Water Triathlon, alongside event partners Human Race and the Dame Kelly Holmes Trust.

This sponsorship is a further reflection of SUSO’s commitment to encouraging young people to live (and drink) more healthily while inspiring them to adopt a positive ‘No Can’t Do’ attitude to life.

The event takes place at the Dorney Lake, Eton (a leading venue for senior and elite triathlon events) giving young people the opportunity to feel what it is like to compete on a grand stage. Dorney Lake is also the venue for the Rowing and Kayak events in the Olympic and Paralympic Games in 2012.

Racing is split into the following age groups and categories:

13 - 17 years High Performance Drafting Triathlon: 400m Swim, 10km Bike, 2.5km Run
13 - 16 years Triathlon: 400m Swim, 10km Bike, 2.5km Run
11 & 12 years Triathlon: 200m Swim, 5km Bike, 2km Run
8, 9 & 10 years Triathlon: 100m Swim, 2km Bike, 1km Run

The biking and running are all on closed roads so there's no worry about traffic. All participants are considered winners for taking part and taking on the daunting prospect of a 100, 200 or 400m open water swim followed by a 2, 5, or 10km bike ride and 1, 2 or 2.5km run. Over 450 have already registered to take on the challenge!

Throughout the event SUSO will be offering refreshment to participants and their families and prizes for the top finishers on the day. Additionally any competitor fund-raising £20 or more in sponsorship for the Dame Kelly Holmes Legacy Trust goes into a draw to win a weekend away retreat for their entire family courtesy of Natural Retreats among other runners up prizes. Participants will find extra inspiration from the charity’s team of Olympians like Olympic bronze medalist Sarah Winckless and six times world champion Kayaker Anna Hemmings, who will be there on the day.

Double Olympic Champion, Dame Kelly Holmes said: “I am delighted that my charity the Dame Kelly Holmes Legacy Trust is the charity partner to the SUSO Open Water Children’s Triathlon. Through our team of world class sports stars we inspire young people to fulfill their potential, and this is exactly the kind of challenge we want to see young people go for!”

Sean Uprichard, CEO at SUSO Soft Drinks, said: “Triathlon is one of the fastest growing sports worldwide and here in the UK we have some incredible talent coming through the junior ranks. It’s great to be supporting this talent by helping to stage this event. However the opportunity to inspire first timers to participate and take on the significant challenge of completing a triathlon is equally motivating to us at SUSO as we look for younger people to live healthier and apply that No Can’t Do attitude.”

SUSO, which is made from fruit juice with refreshing carbonation and has absolutely no additives, preservatives, colouring, flavouring or sweetness, now offers four flavours – Sparkling Berry, Sparkling Orange, Sparkling Lemon and new Sparkling Apple which was added at the start of the school year.

To find out more or to enter the SUSO Open Water Triathlon go to www.humanrace.co.uk

Notes to editors

About SUSO
*SUSO aims to encourage kids to drink more healthily and to apply a positive No Can’t Do attitude to all that they do.”
*SUSO has no preservatives, colours, flavours or sugar added, meets all government nutritional standards for drinks in schools, and is a fully signed up member of the Schools Food Trust’s voluntary code of conduct.
* SUSO is available in four flavours: sparkling orange, sparkling lemon, sparkling apple and sparkling berry.
*SUSO is available in single 250ML cans which are 97% recyclable.
* SUSO is available in schools nationwide with a RRP of 70p.
*SUSO is available to order through all key national and regional distributors (Brakes, 3663, DBC, JJ’s, Holdsworth, Creed, Mainline), leading schools caterers (Compass, Aramark, Baxter Storey, Harrison, Catering Academy, Innovate) and schools buying groups (Pelican, Caterbuy, Food Service Options).
* The SUSO Open Water Triathlon will be held at the Olympic rowing venue for the 2012 Olympic Games. Dorney Lake offers a clean open water swim, followed by a closed bike loop around the Lake, and finally the run goes down the side of the lake, making it the perfect course for beginners and seasoned triathletes alike. It's great for spectators, they can see you on each lap. Details available at www.humanrace.co.uk
*To see how SUSO inspires imagination, creativity and determination in teenagers, visit www.suso.co.uk

About Human Race
* Founded in 1990, Human Race is a professional event management company specialising in staging over 30 multisport events per year which include triathlon, duathlon, scootathlon, aquathlon, open water swimming, running and training events. See www.humanrace.co.uk for further information.

About The Dame Kelly Holmes Legacy Trust:
* The charity, which is running the event, was set up in July 2008 by Dame Kelly, who retired from competitive athletics after winning two Gold Medals in Athens 2004. It aims to inspire young people fulfill their potential in sport or in life by using world class sports performers as role models and mentors. For more information please visit: www.dkhlegacytrust.org
* Anna Hemmings: Kayaking - Britain’s leading female marathon canoeist, a two time Olympian and 6 times World Champion.
* Sarah Winckless: Rowing - An Olympic bronze medallist in Athens and member of the gold medal winning women's quad at the World Championships in 2005 and 2006.

About Natural Retreats
* Top fund-raisers for the DKHLT will have the opportunity to win an ‘eco’ weekend retreat with Natural Retreats (luxury self catering holiday experiences in some of the UK and Ireland’s most beautiful locations including Cornwall, North Wales, Yorkshire Dales and County Kerry.)

For more information, images or to arrange an interview please contact: Joanne Fullam, ZOO Communications ph: 020 8541 0800 joanne.fullam@zoocomms.com  ; or Sean Uprichard, SUSO sean@suso.co.uk
 

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By Juan on 21/6/10