NEW INITIATIVE 2010 - MEET THE SUSO MASTER
“The SUSO Master set to inspire teenagers in and out of UK Schools in 2010"
Here at SUSO we have created a new character to front our marketing going forward. The SUSO Master is an embodiment of the SUSO values of imagination, creativity and determination – all of which SUSO seeks to encourage and develop in young people. Leaning on these particular inner resources the SUSO Master promotes the positive NO CAN’T DO attitude that the SUSO brand is all about and that has already proved itself relevant and inspirational to UK teenagers.
The SUSO Master currently features in a number of amusing short films online and on digital Outdoor sites across the country, introducing the character and offering tutorials around the development of teen-aspirational skills in the field of music, sport, and the creative arts. Young people are encouraged to upload evidence of their own skills development in these fields online in return for the opportunity to win great prizes (including one-on-one sessions with the SUSO Master himself – a genuine expert in all the skills he lectures!).
The campaign will be promoted at events across the summer and autumn where the SUSO Master is set to make adhoc guest appearances. Point of sale will also be made available to schools from September highlighting the SUSO Master’s relevant values of imagination, creativity, determination while at the same time further encouraging healthier drinking in all young people.
Sean Uprichard, CEO at SUSO Soft Drinks, said: “This campaign idea has proved a powerful magnet for bringing a number of artists to the table. Creatives, camera crew and particularly the SUSO Master ‘talent’ have come together to create something that delivers what teenagers told us they wanted – namely to be entertained, inspired, and then supported in their own personal development – whether just to show off to friends or to help address a much bigger ambition in their lives. We really look forward to seeing how this idea takes shape online and in the schools arena perhaps doing for teenagers what Top Gear’s The Stig has down for car fans.”
The SUSO Master Campaign goes live in July 2010.
*SUSO is available to order through all key national and regional distributors (Brakes, 3663, DBC, JJ’s, Holdsworth, Creed, Mainline), leading schools caterers (Compass, Aramark, Baxter Storey, Harrison, Catering Academy, Innovate) and schools buying groups (Pelican, Caterbuy, Food Service Options).
For more information, images or to arrange an interview please contact: Joanne Fullam, ZOO Communications ph: 020 8541 0800 joanne.fullam@zoocomms.com ; or Sean Uprichard, SUSO sean@suso.co.uk
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By Juan on 26/7/10
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