Full Trade Ad SP 2011

Trade Update - The Relaunch Rationale

Why would we relaunch a range that is already winning?

Because teachers, caterers and above all teensshowed us in reserach that they wanted us to...

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By Sammy on 5/4/11

SUSO ITN Productions

Trade Update - Suso For Schools

"... a new face telling the SUSO story!"

It's over to Estelle Matthews at ITN Productions to open the lid on what the SUSO cause is all about - namely encouraging young people to drink more healthily and apply a positive No Can't Do attitude in all they do.  

This report was recently shown as part of the new "School Catering TV News Film" aired to delegates attending the School Food Summit in Hammersmith on 6th December 2010.

In addition to the broadcast at the Summit, the film was also broadcast to delegates attending the Public Sector Forum on 7th December the following day at the same venue.This event brought together caterers from across the six areas of the public sector (universities, schools, prisons, hospitals, care catering and military feeding) plus contract caterers to discuss the common issues they face and get ideas from other market sectors to apply to their own workplace.

The two events included presentations from prominent sector figures covering the Spending Review, other key legislative issues, an update on the Catering Contracts Framework, a session on sustainability in the public sector, a selection of case histories and a session on how to lobby Parliament.

This film will form a key part of proceedings at the LACA annual conference and exhibition at the Birmingham Metropole in July.

Click below to see Estelle's full report if you missed it at the food summit or can't wait until July!

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By Sammy on 9/9/10

Sodexo MAIN

Trade Update - Suso & Sodexo

"New national tie up with Sodexo for SUSO at the start of the new academic year!"

SUSO is one of the best selling soft drinks in secondary schools nationwide and is seeing 600% growth year-on-year, which is heavily supported with a range of brand marketing activities that are inspiring teens and resonating with their teachers and parents alike.

Sodexo provides food services tailored to the education sector with a focus on encouraging children and students to eat a nutritionally balanced meal. Charlotte Parriss, Marketing Offer Manager at Sodexo says of the relationship: “Sodexo has always put quality and excellence at the heart of our catering offer. SUSO is a brand that not only delivers teens with one of their ‘five-a-day’, but also meets all Government nutritional standards for drinks in schools and has a brand story that naturally compliments what Sodexo is trying to achieve. It’s going to be a very exciting partnership!”

Ed Hauck, Sales Director at SOSO explains: “The new relationship with Sodexo means that from the beginning of September, SUSO will be stocked in an additional 90 secondary schools throughout the country, which will generate increased sales momentum across the education sector as we kick-start the autumn term and new academic year.

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By Sammy on 8/9/10

Edu Awards MAIN

Trade News - Suso Sponsors Educatering Awards

"...celebrating and encouraging excellence in schools catering!"

This awards dinner is to recognise significant achievement in catering across the educational sector over the last 12 months. As a new market leading beverage within this sector, SUSO is proud to have been offered the opportunity to attend and sponsor the event.

SUSO CEO Sean Uprichard, and guest judge for the awards, has been quoted as saying "The calibre of candidates in each category has been very high and we found it difficult to settle upon the final nominees.  These decisions are important in that these awards are certain to do a great deal for the industry and individual in terms of encouragement and profile."

The awards are set to be given out at the Royal Garden Hotel on the 11th October 2011.

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By Sammy on 3/9/10

LACA MAIN

Trade Update - Suso Heading For Laca

"SUSO looks to add value and excitement to the LACA Event 2010"

Why should delegates make time to stop at your exhibition stand?

SUSO Chief Executive Officer, Sean Uprichard, said: “LACA is a great opportunity to engage with customers, caterers, LEAs and teachers face-to-face with a view to further conveying the SUSO story and our plans for the future.  In the last 12 months, UK secondary schools have delivered phenomenal sales and, as a result, we have increasingly built our distribution focus around the educational sector. This event gives us the opportunity to provide further evidence of SUSO’s vision to encourage teenagers to drink more healthily and apply a positive No Can’t Do attitude to life. I look forward to seeing our customers there.”

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By Juan on 14/6/10

A2 MAIN

Trade Update - How Do You Like Them Apples?

"New SUSO Sparkling Apple shows its Ap-peel"

The latest arrival from SUSO – Sparkling Apple – has proved an immediate winner for foodservice operators and helped them boost business through generating incremental soft drinks business.

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By Juan on 27/5/10

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Trade News 2008 - Introducing Suso

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By Sammy on 1/2/08

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