SUSO

Trade Update - New From Suso In 2011

Introducing The Full SUSO Brand Relaunch & New SUSO Still

SUSO, one of the best selling soft drinks in secondary schools nationwide, is set for a Full Brand Relaunch in 2011. This initiative is set to build on SUSO’s tremendous sales momentum across the education sector and kick-start the summer term for SUSO and secondary schools nationwide.

The SUSO Relaunch is the result of an extensive piece of research in and around secondary schools carried out by SUSO in 2010. This research revealed that currently as many as 83% of secondary school students make over 50% of their soft drinks purchases outside of school on the basis of better choice and better value for money beyond the schools gates. The opportunity for caterers in the education sector is clearly to improve the credibility of the offer in schools to capture some of this spend. In this regard the SUSO Relaunch is not only entirely focused on addressing the key wants and needs of teenagers, it is also looking beyond the school market in its benchmarking, with an eye on growing the overall schools category rather than self-servingly growing its sales via switching in schools.

New SUSO Fizzy, delivers new improved recipes for even better fruit taste and refreshment, in a new larger 330ml can, delivering maximum value-for-money for teens. SUSO’s distinctive can graphics, already hugely popular with young people, have been further evolved to deliver maximum relevance and appeal. And a new brand message, “STAND UP. STAND OUT.”, an acronym of the brand name, will form the basis of SUSO’s inspirational advertising message to teens in 2011. SUSO aims to encourage young people to Stand Up and Stand Out in a positive way in relation to the things they want to do and the things they believe in – just as SUSO have sought to do in bringing a fruit loaded, artificial free, better choice of soft drink to the UK market. This innovation is guaranteed to drive SUSO sales and market share during the key summer period, while SUSO’s new optimised offer and market comparable value for money is geared to ensuring more kids buy more of their drinks in school rather than venturing to the local corner shop.
 

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Categories Innovation Tags Update Innovation Advertising

By Sammy on 28/2/11

New Launch 2010 - New Sparkling Tropical

"Even more innovation from SUSO in 2010!"

Here at SUSO, home of one of the best selling soft drinks in secondary schools nationwide, we are launching our second piece of innovation for 2010, New SUSO Sparkling Tropical. This initiative is set to build on SUSO’s tremendous sales momentum across the education sector and kick-start the autumn terms and new academic year.

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Categories Innovation Tags Tropical Taste New Fizzy Drink Drink Innovation

By Sammy on 8/9/10

New Launch 2010 - New Sparkling Apple

"SUSO innovates with New Sparkling Apple."

On the back of tremendous sales momentum in secondary schools nationwide, here at SUSO we are launching a New Sparkling Apple flavour to kick-start the 2010 Spring Term.

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Categories Innovation Tags

By Juan on 26/2/10