SUSO

YOU CAN. YOU WILL.

 "... give meaning to the pain, in training and in life."

Pledge Limited ... now here's a great little idea and company we've come across recently. Founded by Simon Feneche - triathlete, marathon runner and recent conqueror of  the Eagle Isle Ultra (75 miles carrying all food and supplies over 3 days) - Pledge Limited are the creators of the waterproof, sweatproof silicon wristband, available in a range of colours, and otherwise known as the Pledgetag®.

The role of the Pledgetag is simple - to help you stay focused on your most important objective in life and on track to achieve your goal. This by making sure a reminder of that goal is never further away than the length of your arm.

Standard Pledgetags come with pre-designed messages such as "BURN FAT – LOSE WEIGHT" (careful who you give this one to!), "TRI HARDER – GET STRONGER" (I like...) and "YOU CAN – YOU WILL" the classic Armstrong cry from the heart. 

But it's when you start considering the power of a personalised Pledgetag that this idea comes into it's own.  The power of the inspirational message, whether to oneself or to another, is never to be underestimated.   "YOU CAN DO IT DADDY" ... who wouldn't run for walls for that?

Additionally Pledgetags can carry ICE (in case of emergency) details such as a postcode or phone number.  Not to be underetimated for those who like to go training with minimum baggage! 

All things considered, we think the simplicity and power of this idea is as cool as they come.

Of course we aren't the only fans of the Pledgetag.  If ever there was a message that highlighted the power and influence of a simple idea ... this is it.  This an extract from a letter received recently by the Pledgetag founders.

"Last year I was diagnosed with Cancer and I had a tumour growing in my left eye.  As a result I had to have the eye removed. However you would never been able to tell as they can now put a prosthetic eye ball with all the ligaments and muscles attached back in its place and then a lens which goes over the top which is like a contact lens! I currently have one in that is the logo of my company! I am pleased to say I have since been given the all clear on the last 3 times I have been checked for cancer and continue to stay positive that it will never return.

With all this in mind I really just wanted you to know that the pledge tags I have bought from you for me and my company have enabled me and my team to remember what we are trying to achieve and to stay positive no matter what each day throws at us.  I hope this email has not freaked you out to much, I know it is a little out of the ordinary. So keep up the good work and many thanks again for my Pledgetags."

A NO CAN'T DO idea for a NO CAN'T DO individual.
 

Categories Endeavour Tags Sport culture

By Juan on 21/1/10