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This Book Will Be Famous

Two friends unite with one clear aim.

Asi and Nicky from the design agency Poke have put together a cool little project called This Book Will Be Famous. Its a kind of Pass the Parcel meets 6 Degrees of Kevin Bacon type thing. They plan to send the empty book to the most famous person they know. He or she then does a doodle, or sticks something on the page, or whatever they fancy, just as long as they leave their mark. When the inaugural celeb has done so, they then send it on to the most famous person they know. And so it goes on until the book is filled. I can’t wait to see the results. It will be auctioned for charity this Christmas.

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Categories Design Tags Design Charity

By on 9/12/08

GIVE A GIRL A COW

Give A Girl A Cow

SHE MIGHT JUST CHANGE THE WORLD.

Check out this cool site put together by Grow Interactive from Norfolk. The Nike Foundation has identified what it calls ‘The Girl Effect.’ My first thought was that this would be an empowering film explaining how ‘men aren’t the only ones who can pound the streets and get sweaty’; thankfully it wasn’t.

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Categories Film Politics Tags Advertising Africa Charity Nike

By on 9/6/08

TOUR OF A LIFETIME

Tour Of A Lifetime

This is the most philanthropic time of year. We tend to be a bit introspective about our lives as we see sportsmen and comedians ‘doing their bit’ for charity. We’re soon back at work though, maybe having made a donation, safe in the knowledge that the fractured world is being healed by our efforts.

For some people though, philanthropy is a way of life. A children’s charity called Touraid has been set up by Andy Berry and Nick Avery to give children from third world countries the chance to establish educational and social links to children and schools in England. A bold mission statement that really comes to life when you realise that sport is the catalyst for all of this.

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Categories Sport Tags Charity children determination rugby Sport

By on 17/3/08

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