SUSO

Projecting Glory

Take a peek into the future (blown up huge on your living room wall...)

Despite the presenters - two big kids that seemingly have been dropped in an industrial sized sweet shop - this film should excite the most blasé of mobile technology users. This is projection on a whole new scale, and as Dick or Dom points out, the exciting thing is that this will soon be in all our mobile phones. Well done to the creators, Microvision, who look set to convert years of hard work into mass adoption. This is a little gem of an invention.

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Categories Design Tags Mobile Technology

By on 25/2/09

The Lab Ii

What is it with Italians? First Becks gets the slimline treatment, now Ferrari launch their very own car dieting clinic.

What do you do when you’ve pushed an engine to its pinnacle and streamlined to the hilt? The only option if you want to go even faster is to shed the pounds. Last year Ferrari unveiled a design study for a new small supercar, the Millechili, target weight 1000kg. Things must have gone well, because they have just announced the creation of the Mille Chili Laboratory - a secretive facility offering eight whizz-kid students the chance to learn from the best as well as contribute their own ideas to the future of Ferrari. The focus is solely on taking the weight reduction methods uncovered by Ferrari to the next level.

In their words:

“It is a great pleasure to inaugurate this laboratory, which will work on a very important issue for the future. The experience confirms that constant collaboration between private industry and University is a fundamental part, and contributes to growth for both parties: the University has to work with not exclusively theoretical issues, while the industry can confront itself with new ideas."

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Categories Design Tags Cars Design

By on 19/2/09

The Lab

AC Milan’s cup of eternal youth runneth over, discover the secret to their dazzling dad’s army.

“It’s amazing, when I arrived at Milan’s training camp my body fat index was 13.7%, but when I was tested the other day it was 8.5%.” These the words of David Beckham, the latest veteran footballer to be revitalised by the most advanced medical facility in world sport.

Nestled near the shores of Lake Como, The Lab (aka Milanello Training Centre) is a secretive outpost that deals in the finest of fine-tuning. It treats the human body as a machine, testing every variable one can fathom in order not just to sustain a player well into his 30’s, but to make him better than ever before. Potential new signings even visit The Lab to be judged on their propensity for development. If the scientists see a flaw, mentally or physically, he simply won’t be signed.

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Categories Sport Tags Sport Science

By on 13/2/09

Sin Nombre

Very few films made a splash at the Sundance festival. Sin Nombre was one that did.

Cary Joji Fukunaga picked up the Excellence in Cinematography Award and the Directing Award for this naturalistic thriller. At once a love story and a chase film, it has a pretty unusual DNA. Not sure if and when it hits the UK screens, but if the trailer is anything to go by, I truly hope someone picks it up.

Fukunaga - remember the name...

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Categories Film Tags Film Independent

By on 12/2/09

Saturated

Witness the tranquil destruction of a cultural icon as McDonalds becomes submerged.

“Flooded McDonald's is a film work by Superflex in which a convincing life-size replica of the interior of a McDonald's burger bar, without any customers or staff present, gradually floods with water. Furniture is lifted up by the water, trays of food and drinks start to float around, electrics short circuit and eventually the space becomes completely submerged.”

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Categories Art Film Tags Film Graffiti

By on 5/2/09

Latest Wwf Ads

 “Our life at the cost of theirs?"

Ogilvy and Mather's Mumbai office have really shone with this spellbinding campaign against animal cruelty. 

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Categories Art Politics Tags Advertising Art

By on 2/2/09